Richard Lennox

A, possibly controversial, list of questions regarding innovation appeared in my RSS feeds today:

1. What are the biggest obstacles to innovation in your organization?
2. Why do projects identified in brainstorming or ideation sessions seem to never get off the back burner?
3. Why is there so much funding for legacy work, but so little funding for innovation?
4. When you know you have to do something new, why does it seem like your organization keeps doing what it always did – knowing full well results won’t improve?
5. What metrics need to change in order to create focus on innovation?
6. Why do managers pay lip service to innovation, but never give innovation projects more time and attention?
7. Why don’t customer interviews produce more innovation?
8. Why do we get surprised by competitors that introduce new solutions in our core business?
9. What should happen to give you more time to create innovative solutions in your business?
10. Who should be responsible for implementing innovation?
11. How does the budgeting process accommodate innovation projects?
12. Are “disciplined” or “focused” organizations better, or worse, at implementing innovation?

Read the full article at innovator’s digest, and the book this accompanies, Adam Hartung’s, Create Marketplace Disruption.

Disclaimer: I have not read the book, so cannot recommend it. The questions intrigued me.